TYPOGRAPHY

PRIMARY TYPOGRAPHY

FK Grotesk is our main font.
This font provides a wide variety of styles that can be used for both titles and running text.

It's highly readable and promotes strong brand recognition and expression.

Not all fonts within the TC brand are available free of cost - only the free ones are listed below for download.

For more information or instructions on how to purchase, please contact: brand@tenniscanada.com

For web

DM Sans is our designated web font. As it needs to be universal on all platforms, this is the font we use for our websites but can be used in other cases when FK Grotesk is not available.

You can find this font for free on Google Fonts.

Google Fonts DM Sans

For Documents

Arial is our system font used for PowerPoint presentations, Microsoft Word documents, and other office communications.

Arial is a standard font family that is included on all computers.

PAIRINGS

Our fonts are highly readable and promote strong brand recognition and expression.
To represent the energy of tennis, we can use italics to create a sense of movement.

As a general rule, we respect minimum sizes for our fonts in print and digital.
• Print 8,5 pts • Digital 10 pts

Italic
The use of italics is primarily for titles and subtitles and should never account for more than 20% of the layout.