PHOTOGRAPHY DIRECTION
Intensity and emotion
Showcase real moments and genuine emotions, such as happiness, vulnerability, pride, focus.
Accessibility and Inclusivity
Photos must highlight the accessible, sporty and friendly aspect. It is important to show diversity (body type, ethnicity, gender, age, etc).
Dynamism
The dynamic side of tennis should also be highlighted in photos. We want to feel the energy, action and effort of the players.
Lifestyle
Lifestyle photography must be artistic, with candid depictions of people in real-life settings. Photos should show that tennis fits easily.
Close up people & objetcs
Proximity with the real moment.
PHOTOGRAPHY TREATMENT
To achieve the Tennis Canada look and feel:
01. Remove any elements obstructing the clarity of movement.
02. Eliminate distracting elements.
03. Change the colour of the court for blue.
04. Increase the saturation to add vibrance to the subject.
PHOTOGRAPHY DON'TS
Remember the Tennis Canada look? Here is a reminder:
Timeless A timeless blend of modern and heritage.
Spirited We are soulful, expressive and have a confident presence.
Energetic Dynamic and always in motion.
Following these, here are our tips for what to avoid when selecting photography to be used.
