Elements
Graphic

GRAPHIC ELEMENTS

Taken from the tennis environment, these elements bring some relevancy while used in different layouts.

For example, the circle representing the ball, can be used to add visual components.

The lines are a certain thickness to give the idea of the lines on a tennis court.

Download Graphic Elements

01 Court lines

Use the tennis court lines to add structure to communication pieces and bring the sport to life through them.

02 The Ball and the circles

Representing the ball, can be used to add visual components.

We can also use tennis ball lines to create texture in a solid colour as demonstrated in the visual identity section.

03 Diagonal lines

Diagonal lines are useful for adding energy to the brand. Examples of the application of this element can be found in the visual identity section of this site. It is important to be conscious of colour choices when using this element.

Always ensure the diagonal lines is going upwards. Start from the bottom left and move upwards to the right of the layout.

The diagonal lines should always be on 45° angle.

ICONOGRAPHY

A series of icons have been developed to be used in creative assets.

Inspired by tennis, our iconography represents the dynamism, passion and elegance of Tennis Canada.

Download icons

Variations

There are 4 colour variations for you to choose when selecting icons, heritage burgundy, net white, maple red and tennis ball yellow.

Each of these variations captures the vibrant spirit of the game but we recommend to use the primary icons in heritage burgundy when possible.