Colours

Our Official Colours

The colour palette was designed to reflect the energy and passion of tennis.

When selecting colours, use primary colours first and limit selection to only one secondary and one tertiary colour.

Our brand colours are used primarily to punctuate the Tennis Canada logo and careful attention should be given to the use of the brand colours as a result.

The colours play a primary role when photography is not available.

Grey is used as an exception and must be approved by Tennis Canada's brand team for compliancy.

COLOUR COMBINATIONS

Here are the permitted color combinations.

Avoid combinations that include only red and green. Consider adding a complimentary colour like Tennis Ball Yellow.

White is the preferred logo selection for one colour prints but you must confirm that readability is not compromised when using lighter colour backgrounds.

BACKGROUND COLOUR USAGE

We should always prioritize using our logo in colour to ensure good recognition.

Regarding background colours, you should always favor our primary ones, which are burgundy, red and white. In case these are not available, you can use other colours from our brand, adding neutral colors like gray and black.

In certain situations, the logo can be used on other coloured backgrounds, but it requires approval from the brand team.

ONE COLOUR PRINT

When it comes to printing colours, if you're printing with a single colour, and you have to choose between black and white, ensure that it remains legible.

White is the preferred logo selection for one colour prints but you must confirm that readability is not compromised when using lighter colour backgrounds.