ENFR

Architecture
Brand

TENNIS CANADA'S 3 PILLARS:
PLAY, PRO AND CELEBRATE

For a deeper understanding of Tennis Canada, we offer an overview of our distinct pillars and their respective audiences.

CROSS FUNCTIONAL PROGRAMS

Role
Guiding our initiatives with compassion, safety, and inclusivity to nurture a strong tennis community
Audiences
Sport fans and tennis community

PLAY


Participation and community

ROLE

Inspiring Canadians to play tennis and enhance accessibility

Audiences

Recreational players and the tennis community

PRO


Top talent development

ROLE

Developing the next generation of high-performance athletes

Audiences

Competitive players

CELEBRATE


Tournaments and celebrations

ROLE

Showcasing top-level tennis and enriching fan experiences

Audiences

Tennis fans

BRAND ARCHITECTURE

The revamped brand architecture is designed for improved brand recognition.
It integrates consistent colours, typography and a unified hierarchy across all programs, which includes a circular logo approach.

CROSS FUNCTIONAL PROGRAMS

FREESTANDING LOGOS

Province and territory tennis associations