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HUB
Brand

Tennis Canada's next chapter!

We are proud to introduce the new Tennis Canada brand, providing the principles, tools and framework that will help to make our brand even stronger.
This brand hub will briefly outline the usage for the Tennis Canada brand, including, logos, colours, visual identity, photography, icons, typography and graphic elements. As well as provide you with the resources and tools you need to always stay on brand.
To view the extensive Tennis Canada brand guidelines, click the below link.
EXTENSIVE GUIDELINES

Who is Tennis Canada

Founded in 1890, Tennis Canada is a non-profit, national sports association.
We're on a mission to lead the growth of tennis in Canada for everyone.

At Tennis Canada, we are committed to democratize tennis, making its benefits accessible to all, both players and professionals. We are orchestrators of innovative events and initiatives, celebrating the sport and nurturing world-class talent.

Our commitment extends to fostering a passionate tennis community, promoting cooperation and giving back. We consistently raise the bar in terms of compassion, safety, and inclusivity within the tennis world.

Through these principles, we champion a positive tennis experience, emphasizing equity, unity and the growth of both the sport and its dedicated community.

BRAND IDENTITY

This is our design language.
The high level guideline that makes our designs coherent and recognizable.

LOOK

TIMELESS

A timeless blend of modern and heritage.

SPIRITED

We are soulful, expressive and have a confident presence.

ENERGETIC

Dynamic and always in motion.

TALK

PASSIONATE

We share our enthusiasm and love for the sport.

POSITIVE LEADER

We are optimistic, uplifting, and committed to the sport today and for the future.

RALLYING

We encourage unity and action.

FEEL

WELCOMING

We are non-elitist and invite everyone.

REAL

Effortless, natural and authentic.

VIBRANT

We are lively, fresh and exciting.

Brand Values

A set of fundamental values our brand lives by.

PASSION, FOWARD-THINKING, EXCELLENCE, COMMUNITY-CENTRIC, INTEGRITY